Key details

Adprecision was founded in 2004 to drive new technology into the search marketing space. The three founders hold a wide range of experience in technology and online advertising and are passionate about creating value in this space.

The company is based in Manchester, England and is currently privately funded by the founders.

Ad-serving for publishers

Adprecision offers Adtarget™ an ad-serving system to publishers so that they can compete with ad networks and leverage the full value of their brand for their advertising revenues.  With contextual advertising and a full free-text search over a classified library, a publisher has full control over advertising revenues and site look & feel.

Pay-per-click Advertising tools (ppc)

Search marketing has enjoyed unparalled growth based on the popularity of Google, Yahoo! and MSN. Pay per click (ppc) advertising has become a permanent part of the marketing mix, but increasing pressures mean that merchants and agencies are challenged to successfully expose their product ranges on the search engines.

The Adprecision AdwireESP™ system allows companies to create an entire search advertising campaign directly from a product data feed. It can update Google, Yahoo! and soon MSN.

Advertisers can update their search campaigns directly from their latest product feeds and thereby keep their campaigns synchronised with their latest inventory and their latest pricing.

The system automatically creates keywords and fresh relevant ad-copy for each product line of inventory - which creates huge efficiencies for customers with volume inventory who wish to reach the long tail.

For more information about Adprecision and its products please do check our solutions pages and contact us