ADTARGET™ is a white label paid-for-placement classified directory engine that allows Publishers and ad networks to sell their own Contextual and Search Advertising directly to their advertisers. Create a new revenue stream by selling your own contextual and search advertising across different vertical markets using the AdTarget adserving solution.
Used by Media owners to increase their revenues from Search and Affiliate advertising including News International, The Telegraph, The Independent, IPC Media, National Magazines, Daily Express, and others
Cameron Dunn, National Magazines Classified Ad Director said of the Adprecision solution: “In a recession, direct response qualified leads are highly prized for advertisers. It suits us to use the Adprecision technology to be in control of our own advertising sales to our valued set of offline classified advertisers. We have now created a new and growing revenue stream and advertisers have experienced strong response to their ads so far”.
Search Advertising - Put a marketplace or directory on your site
Adtarget allows you to create a marketplace or product directory on your site. You can simply and easily upload thousands of products from your advertisers which will be easily searchable using a free-text search box.
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Free-text search enables consumers to easily find a particular product, advertisers who stock this required product will have their ad served in front of a very pre-qualified consumer, improving ROI dramatically. Publishers will find this solution easy to sell and page yields and 'stickness' improve significantly.
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Adtarget gives you the publisher control of ad positions, formats, ranking algorithms, ad rates, reporting and much more.
Here's some examples of branded searchable directories on publisher sites
The Times Car Search
The Independent Holiday Search
Horse and Hound
You and Your Wedding
Cosmopolitan
All About You
Daily Express Travel Search
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| Contextual Advertising - Monetise your editorial content |
Adtarget allows you to serve ads contextually on your sites, gaining new revenues and offering advertisers valuable exposure at the consumers' point of interest.
Both text ads and graphical ads (including rich media) may be served contextually next to relevant page content.
Examples of contextual ads can be seen here and here
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| Adzoom™ Navigation Adtarget creates its own site and page navigation based on current advertising content. No matter how much you change your content Adzoom™ will keep your nav fresh and up-to-date withno more dead ends for your consumers to fall into.
Last Searches - Adtarget will also show the consumer their past searches. This results in the user experience being improved dramatically as they are able to see their search history and quickly refer back to points of particular interest.
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| Graphical ads With Adtarget you can choose to advertise any graphic or text ads or a combination of the two - here's some examples
Advertisers love Adtarget
With Adtarget Advertisers update their ads on your site quickly and easily. From single display ads to volume uploads of products, Advertisers have a wide range of upload formats to choose from.
Publishers love Adtarget
Richard Avery, Group Internet Controller Express Newspapers says:
"Adprecision's AdTarget system has allowed the Express and Daily Star websites to profitably sell search and contextual advertising to our advertisers. Their adserving system gives us the flexibility we need to stay in control of our online advertisers. In addition they have a number of useful marketing tools to help drive traffic to our advertiser pages using both natural and paid search techniques. We're looking forward to rolling the service out across our other websites and vertical markets."
For further information about Adtarget please contact us here.
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