Adwire ESP offers a suite of powerful online tools for marketeers to create and manage large PPC campaigns and product feeds into paid search listings for Google AdWords™, Yahoo!™ Search Marketing, MSN Adcenter™ and Miva®. 
A set of online tools allows SEM agencies to improve productivity for their clients' marketing campaigns and reduce costly internal overheads.
Clients with database driven sites and / or volatile inventory levels can benefit by sending one product feed through the Adwire ESP system which will then filter marketing campaigns across multiple search engines and comparison sites.
Adwire ESP has been shown to lower internal PPC operations' workloads by up to 20% or more and improve advertiser ROI.
Online editorial tools give you control of your paid search campaigns and product feeds
Multi-channel distribution: One inventory upload gives automatically tailored keywords, ad-copy and feeds into many search engines and shopping sites.
Search Engine pay-per-click sponsored listings
 Before Adwire ESP:
Information in the search result is general with no specific details. A click-thu is needed just to discover if this is a good result.The expectation from the customer is uncertain.
After Adwire ESP:
Information in the search result is clear and concise.Click-thu takes the customer straight to a purchase decision.The expectation from the customer is now good.
Benefits of Adwire ESP:
Lower Operational Costs
Adprecision ESP reduces your internal costs, saving time and manpower by automatically producing relevant keyword lists and fresh ad-creative for each line of inventory you wish to advertise on search engines. |
Bid Management Compatible
Adprecision ESP works with many Bid management and tracking tools including Atlas Search, DoubleClick Dartsearch, Bidbuddy, 247Search and others. |
Increased Campaign effectiveness
Adprecision ESP creates a more efficient campaign by helping to increase click-thru rates and to reduce cost per click. |
Differentiated Campaign
You can differentiate your campaign from your competitors quickly and easily by changing Keywords, Titles, Descriptions and URLs across the whole range of your inventory. |
Better Yield Management
The technology allows you to yield manage your inventory on Search Engines by producing trusted feeds enabling you to change ad text features such as prices, availability and product names easily and quickly across thousands of keywords and ad-groups. |
For further Adwire ESP FAQs... >> |
