News International signs agreement for AdTarget search and contextual ad system
News International has signed a partnership agreement with Adprecision to utilise the AdTarget search and contextual adserving platform for a number of vertical markets including Travel and Motors.
AdTarget will allow News International websites including Timesonline.co.uk and Thesun.co.uk to sell their own online classified advertising. By gaining control of their own online keyword classified advertising, News International can further extend its existing advertiser relationships and create a new revenue stream.
Adprecision Commercial Director Alasdair Cross said of the partnership, "News International owns some of the most valuable and popular news websites in the UK and we're delighted that they have chosen our technology to power their Travel and Motors search and contextual advertising. We look forward to rolling out Adtarget across other classified vertical markets in the future".