Natmags Launches Vertical Market search and contextual advertising
The National Magazine Company, a division of US publisher Hearst, has signed an agreement to utilise the AdTarget platform for searchable Directories and Contextual advertising. Starting with You and Your Wedding.co.uk and Baby Expert Natmags will offer it's large advertiser base a new way of reaching an interested target audience, thereby creating a valuable new search and classified ad-revenue stream for themselves. AdTarget has generated Vertical Market directories and taxonomies for Wedding Venues, Photographers, Florists, Bridal Shops, Honeymoon operators, Baby products and services giving each advertiser the ability to include images and text about their services. Product feeds can also be accepted from advertisers wishing to distribute all their stock into YYW. In addition, contextual ads can be served against relevant chat forums and blogs giving advertisers another medium to target their message at the right moment. Other roll-outs across the Natmags brands will follow.
Backfill advertising is supported by Yell.com and served through AdTarget.