The Independent Newspaper installs AdTarget solution, joins AdTarget Travel Network
The Independent, a leading national UK newspaper has agreed to license the AdTarget platform for the selling of online classified ads across different vertical markets. The AdTarget Directory will also be fully optimised using Adprecision's new AdBoost SEO technology for exposing all classified ad content to search engines. Ads will also be served contextually next to relevant content. The Travel Directory has launched first Independent Travel Directory.