Evening Standard utilises AdTarget technology for online search, contextual and classified ads
The Evening Standard, the newspaper for London, has signed a contract to install the AdTarget system to generate increased online revenues through Search, Contextual and Classified advertising. Starting with Travel, the system will be implemented across different vertical markets and enable the print classified sales team to cross-sell and up-sell into online contextual and directory ad-marketplaces. Backfill advertising will be supplied through the AdTarget network.
