Handbag, Cosmopolitan and All About You go live with AdTarget
The AdTarget platform has successfully launched on 5 Natmags sites: Handbag, Cosmopolitan, All About You, You and Your Wedding and Baby Expert.
Allowing Natmags to sell their own Classified and Product search advertising has generated a new online revenue stream that does not canibalise display ad revenues and leverages Natmags exisitng advertiser relationships.
With over 250,000 products and services ads from major household names including
B & Q, Marks and Spencer, John Lewis, Curry's, Dixons, Boots, Habitat, Seatwave, Superdrug, Total Jobs and more, Natmags siotes now offer a deep and rlevant user experience for those looking for products and services within these market leading women's websites.
Cameron Dunn, National Magazines Classified Ad Director said of the Adprecision solution: “In a recession, direct response qualified leads are highly prized for advertisers. It suits us to use the Adprecision technology to be in control of our own advertising sales to our valued set of offline classified advertisers. We have now created a new and growing revenue stream and advertisers have experienced strong response to their ads so far”.